Who is this book for?

Policymakers, researchers, advocacy professionals, communications specialists, and anyone who needs to turn complex ideas into clear, compelling, and actionable policy communications.

What’s inside?

- Strategies for cutting through the noise and capturing the attention of busy policymakers
- Insights on audience targeting, messaging, and policy storytelling
- Practical frameworks for structuring, writing, and designing impactful policy briefs
- A step-by-step approach to crafting effective policy briefs
The role of generative AI in policy writing

Why does it matter?
In an era of information overload, great ideas alone aren’t enough—how you communicate them determines whether they shape decisions or get ignored. This book gives you the tools to ensure your policy briefs are read, understood, and acted upon.

Attend the global book launch!

The global launch of the "Policy Communications: How to Write an Effective Policy Brief" will take place at the International Conference on Public Policy (ICPP7) in Chiang Mai, Thailand. Please feel free to join the book co-authors for an interactive session on the practice of policy communications and its connections with policy studies on Friday 4th July, 10:15 - 11:15 AM at room D40.